• Swagup by BDA

  • /

This project reimagines how companies manage branded merchandise at scale, transforming complex logistics into a clear, flexible product system built for growth.

This project reimagines how companies manage branded merchandise at scale, transforming complex logistics into a clear, flexible product system built for growth.

Client

Swagup by BDA

My Role

Lead UX/UI Designer / Brand Designer

Timeline

18 Months

Product Area

B2B E-commerce Platform


Focus

Branding + Onboarding & Conversion Flows

Experience Type

Dashboard & Logistics Integrations

I helped translate operational and logistical complexity into a cohesive product experience by defining UI direction, refining onboarding journeys, and developing scalable design systems. From curated pack discovery to storefront customization and catalog exploration, I designed interaction flows and guidelines that clarified value and increased user confidence across the platform.

I helped translate operational and logistical complexity into a cohesive product experience by defining UI direction, refining onboarding journeys, and developing scalable design systems. From curated pack discovery to storefront customization and catalog exploration, I designed interaction flows and guidelines that clarified value and increased user confidence across the platform.

Branding

The SwagUp brand evolved to feel more dynamic, flexible, and product-driven while maintaining clarity and trust. I refined visual language, color systems, and UI expression to support a growing catalog of packs, storefronts, and automation features.

Design System

Using an expanded design system as the foundation, I structured reusable components and interaction patterns to support onboarding flows, storefront customization, and catalog exploration.

Create a free website with Framer, the website builder loved by startups, designers and agencies.